“It’s not really a social media network, it’s more of a discovery platform. It’s a place where people go to dream and discover new stuff.”

Jeff Sieh calls himself The Manly Pinterest Guy.

“It was assumed that there were just women on Pinterest. I thought I would turn it on its head, poke a little fun.” That’s when got wise to the booming business world of Pinterest.

Sieh says he began to pin frequently and noticed it was driving a traffic to his blog. Then he worked to define and develop his “Manly” brand. He grew both his beard and his brand, went retro with his graphics, kept pinning, and became a sought after Pinterest consultant and speaker.