Longtime Political Strategist: We are going to go into a brokered convention and it will be a disaster.

“He still leads by a couple hundred delegates and he has the home court advantage coming up, so it should be a good couple of weeks for Donald Trump.”

Barry Dill, a Democratic strategist from the political strategy firm First Strategic in Phoenix, Arizona says a brokered convention is all but certain for the GOP.

Still, Dill says he has a hard time understanding the appeal that brought Mr. Trump to where he is today.

“In my mind he epitomizes why business people make such bad candidates.  The campaign needs to become a political campaign and not Donald Trump’s empire.”

A new Associated Press-GfK poll shows seven in 10 people, including close to half of Republican voters, have an unfavorable view of Trump.

Even in the South, a region where Trump has won GOP primaries decisively, close to 70 percent view him unfavorably. And among whites without a college education, one of Trump’s most loyal voting blocks, 55 percent have a negative opinion.

Marcus Dell’Artino, a Republican strategist from First Strategic says he is shocked to see the number of people — especially women — who remain supportive.  “It stuns my imagination that women aren’t more amped up,” says Dell’Artino.

Trump still leads the Republican field in delegates and has built a loyal following with a steady share of the Republican primary electorate.

But the depth of his unpopularity raises questions about how he could bring together enough support in the general election to win the White House.

It also underscores the trouble he may still face in the Republican race, which appears headed to a brokered convention where party insiders would have their say about who will represent the GOP.

Whether or not Trump becomes the nominee, Dell’Artino is bracing himself for what’s to come, “We are going to go into a brokered convention which is a disaster amongst itself.”

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