“If people cannot find your business on the web, it’s like you don’t exist. You are invisible.” Denise Wakeman is a successful online business strategist who helps small business owners and entrepreneurs increase visibility.

She says it is crucial for everyone to build their online presence because potential clients and customers “want to know more about you and what you are doing”.  Showcasing your work “helps build trust and credibility with a wider audience”.

Wakeman has been doing this for a long time — since 1996.  Of course, things have come a long way since then.  But some basic things have not changed.  “You need to provide value, be honest, authentic, and transparent with your online presence,” Wakeman says, “People want to know that you are a real person, that you know what you are talking about, and they can trust you.”