“If people cannot find your business on the web, it’s like you don’t exist. You are invisible.”
Denise Wakeman is a successful online business strategist who helps small business owners and entrepreneurs increase visibility.
She says it is crucial for everyone to build their online presence because potential clients and customers “want to know more about you and what you are doing”. Showcasing your work “helps build trust and credibility with a wider audience”.
Wakeman has been doing this for a long time — since 1996. Of course, things have come a long way since then. But some basic things have not changed. “You need to provide value, be honest, authentic, and transparent with your online presence,” Wakeman says, “People want to know that you are a real person, that you know what you are talking about, and they can trust you.”
Wakeman embraced blogging and social media early on. She was actually one of the people who encouraged Michael Stelzner to start Social Media Examiner, which has become a hugely successful digital magazine. Wakeman calls Stelzner an amazing visionary.
Using the web in ways that will better your brand takes vision. It also takes commitment.
“None of this happens overnight,” Wakeman points out.
She advises clients to create content on a consistent basis (at least once a week), but be mindful and efficient about the content you are creating. Ask yourself, what is your goal? What audience are you trying to serve? Also, she says, be intentional with your web strategy.
Wakeman encourages people to spice up their content with graphics. She likes a site called Canva https://www.canva.com/ that allows you to create your own graphic design.
Also, and perhaps most important, she says, make sure there is always a call to action. What do you want people to do after they read your post, see your video, or check out your link? What is the call to action? Wakeman says this is the one thing missing from the content so many people publish and, she says, “they wonder why it is not working for them.”
To find more about Denise Wakeman visit her site: