Habitat for Humanity Central Arizona
Habitat For Humanity is not afraid to innovate. When the pandemic hit, they immediately turned to a virtual show to share with their audience. Since the 2020 show proved successful from a fundraising and friend-raising standpoint, they teamed up with Inspired Media 360 again in 2021.
For the second streaming event, Inspired Media 360 worked closely with the Habitat team to create an original newscast, “Good News from Habitat”. The show shared good news headlines and success stories, including breaking news of the first-ever Habitat 3D home in the country!
Unique to this show, IM360 produced individual commercial spots for each of the lead sponsors including the Title Sponsor, Stearns Bank. The commercials were then delivered to each of the individual sponsors as separate content after the show aired.
The IM360 production team also went on-site to film a cooking segment with the event Co-Chairs, design duo Mark and Isabel Candelaria, who are well known in the Phoenix community for hosting great dinner parties and sharing recipes.
The Good News from Habitat show was a big hit with the viewers, mixing both information and fun! After two successful virtual events, Habitat for Humanity Central Arizona is already considering options to stream their message once again – in 2022!
- CEO Jason Barlow did a television-style interview while on location from a Habitat build in progress. The interview was conducted by Carey Pena.
- Sponsors filmed custom commercials in our Inspired Media 360 Studios and later promoted their commercials on their own individual social media platforms.
- Inspirational stories with Habitat homeowners were shared throughout the newscast.
