“When you face adversity you need to be mentally tough. What’s holding you back? It’s all mental.” Former baseball player Matt Phillips remembers hearing about mental toughness as he was developing his athletic career.

“I often found myself asking what does that mean? What do I need to do to mentally push through that?”

Looking back, Phillips said he realized there was a gap.  He didn’t know how to harness the mental side and improve his self confidence.  He started a Colorado based company called Pro Athlete Advantage which is focused, at the core, on helping high school, collegiate, and professional athletes understand what mental toughness tools are — and how to take that power and apply it to your sport.