Conditioning your brain and your body to accept, endure and embrace cold water immersion may be challenging, but the health benefits in both short and long term are extremely beneficial.
Shattering stereotypes: A startup magazine founded by three Arizona women is gaining a huge audience with its message. Luca Magazine wants you to know it’s okay not to be perfect.
It may seem crazy. But then again dreams don’t always make sense. “This idea is three women who really didn’t know that this was going to happen,” says Christine Robertson, CEO of Luca Magazine.
“You come out for an hour a day, it’s just almost like torture in a sense. You get a little crazy sometimes.” Leslie Merritt Jr. is talking about his seven months in solitary confinement.